SEO Practices That Will Stand the Test of Time

post3Every business – large, small, personal, or organizational – should have a website because we leave in a digital age. The website is how you give your business a proper online foothold, but this can only happen if you understand the nature and need of doing some SEO.

SEO (Search Engine Optimization) is the heart of online activities. No ambitious individual seeking to make the most from a website can accomplish it without SEO. Presence is everything on the World Wide Web. Appearing in the top search results in Google, Bing, Safari, and other search engines is not easy. Well, it might prove to be easy if you know what you should do in regards to search engine optimization.

While there are numerous optimization options that you can use to amplify your websites’ rank, there are certain basic things that are always a necessity when doing SEO.

    • Keywords

In short, keywords are simple phrases that describe the goals or objectives of your website. Hence, you need to do a bit of research when coming up with suitable keywords. You will need to consider where the keywords need to appear, and this is often across all features of the website. This action is called keyword placement. Nevertheless, avoid keyword stuffing. It is better to place the keywords in title tags and the header and footer of content in a page.

    • Content

What you post on the website is referred to as content. It should be rich and relevant to what the website has to offer. Many SEO experts value content and always advise people to updates their content on a regular basis. A trending content option that offers great online exposure is blogging.

    • Links

“Links are the like life support; they help to generate traffic from other websites.” says Keith Keeling, a digital marketing consultant at Hurricane Web Design. “It is important to create links that are beneficial to the site. Make sure that all links work, and this might need you to consider the use of anchor texts. Internal links often work to direct visitors from one page to another within the same site. External links direct users from a page on a particular site to another page on a different site.” For more information about Keith and his services visit

    • Sitemap and images

A sitemap is a simple guide that you should create to help the search engines to find your website (web pages). The site map contains navigation options and a list and links of pages on the site. The use of images is a good way of having visual content that might help increase the amount of online traffic for your site. Just make sure that all images are suited to the content.

seo-roiWhile the above four tips from the experts at Canada West Internet Marketing are the secrets to having a good online presence, there are other factors that can take the SEO measure to a higher level and will provide for a higher return on investment. Things such as using relevant content and ensuring that it reaches a bigger audience (social media platforms) is a measure that is simple but help to generate a lot of online traffic. Remember also to give your website an appealing look, and you can do this by creating an interactive UI for your website.

How To Still Have A Profitable Local SEO Business In 2015

After the major Panda and Penguin updates that rocked the SEO industry, and now the mobile update that turned the mobile rankings upside down in April 2015, many people are asking if it’s still possible to be profitable in local SEO. The question though should be, did it become easier?

Well, the answer is that it became easier since spammers’ tactics will not work anymore, allowing for white hat SEO marketers to rank better. Here are a few pointers that they all have been using in order to be successful in their local SEO efforts.


1 – Make sure your home page has enough content on it.

Brian Lewis told us “A major SEO ranking factor is for your home page to have a lot of content in it. This is especially the case if you’re trying to rank with a one-page site, such as a product page, and you don’t have much on that website. Google’s ranking metrics is signaling off sites which have weak, skinny content pages, that also are 1 page and have no other content on their website. So having a established home page is a must.”

2 – Your pages should have more than a few sentences.

Keyword spamming tactics which sought to just create pages optimized for specific keywords used to work a lot in the past. Nowadays though, if you post a page with relevant content on keywords that people used those tactics, you ought to outrank them very easily. The same serves for you as a heads up to strengthen your pages’ PR by adding more content to them, especially if they’ve got only little content on them right now.

3 – Don’t spam keywords within your content.

Keyword density is a thing of the past. It’s enough now to just have the keyword once in the title, URL, and a few times within the content itself. Also, the relevancy of the site to the content itself really plays a key role in allowing your page to rank better in the search engines.

4 – Make sure your title tag includes your keyword along with your city and state.

As mentioned before, your H1 heading which is the title, should always have the keyword in it. If targeting local SEO rankings, always also add the city and state which you are targeting that content for.

5 – Include the city and state in the h1 heading.

As mentioned in step 4, always include the city and state. It’s mandatory to emphasize this since forgetting this rule will not allow you to rank better for local search terms.

6 – Include the city and state in the content.

You also have to include the city and the state within the content itself. This gives a green flag to Google’s ranking metrics to rank your site or page/s better for that particular term in a given location.

7 – Include the city and state in the alt text on the image.

Also, a very sneaky trick that has done wonders. By adding the the city and state to the alt text of images on the page, many search engine optimization marketers have seen great PR benefits.

8 – Include the city and state in the URL.

And local SEO also goes all the way to the top, by inserting the city and state within the URL.